Not a pro-athlete? The Canadian Cheese Rolling Festival is one of the most unique ways to get a taste of the adrenaline pumping action during Crankworx. For the love of Canadian cheese, competitors race and tumble downhill after a rolling wheel of cheese for a chance to win Whistler Blackcomb season passes and, of course, the prized wheel of cheese. Spectators can also get in on the excitement, enjoying the hilarious races and sampling delicious cheese, made from 100% Canadian milk, at the cheese farmers' market. What's more, the seminar tent will bring together everyone from cheese specialists to famers and restauranteurs, each bringing their own cheesy expertise to the slopes. There will also be free activities, races and games for the kids.