About Tourism Whistler
Legally known as the Whistler Resort Association, Tourism Whistler is
the non-profit member-based marketing and sales organization representing
Whistler. We also operate the Whistler Conference Centre, the Whistler
Golf Club, and the Whistler Visitor Centre, as well as Coast Mountain Reservations
- Whistler's official source for accommodation and activity bookings
Formed in 1979 - at the recommendation of the provincial government -
Tourism Whistler is responsible for promoting the resort as an international,
four-season destination with the goal of increasing overnight visitation.
Tourism Whistler represents more than 7,000 members who own, manage and
operate properties or businesses on resort lands including hotels, restaurants,
activity operators and retail shops.
Seven elected individuals and five appointees represent the various sector
interests on the 12-member Board of Directors; the activities of Tourism
Whistler are further directed by its membership through bylaws that are
approved by the municipal council and the provincial Ministry of Municipal
Membership assessments are the primary source of funding for the world-wide
marketing and sales initiatives that Tourism Whistler manages and directs,
supplemented by net income from operating centres, sponsorship and funding.
To market and sell Whistler to the world as the year-round mountain resort
To inspire the world to experience Whistler time after time.
To achieve global recognition as the best, four-season, sustainable mountain
Coast Mountain Reservations
Coast Mountain Reservations (CMR) provides a superior one-stop-shop for
Whistler vacations. Tourism Whistler’s website is the primary vehicle
for information, supported by the call centre and online booking engine.
CMR contributes to the economic viability for the resort while strengthening
the brand of Whistler and optimizing the marketing call-to-action.
Coast Mountain Reservations was incorporated and has been operating as
a central reservations company for Whistler Resort since December 2000.
The website is owned by the Resort Municipality of Whistler (RMOW) and
Coast Mountain Reservations delivers visitors to the resort by promoting
and selling Whistler through Tourism Whistler’s comprehensive, user-friendly
website and through effective conversion and retention programs, thereby
contributing to the viability of all resort partners and creating shareholder