In this day and age the idea of “local” means more than ever. Why buy/ride/support/eat/use products that come from the other side of the world when you can find better stuff right here at home, like Chromag Bikes?

Chromag bikes opened in 2003, first making bike frames but quickly moving onto other compents like stems, handlebars, saddles, seat posts, quick releases, chain rings and more. They design and test their products right here in Whistler and use local machinists and welders to create bikes and parts that combine reliability and performance as well as anything on the market.

Riding a Chromag frame or component is like a badge of honour for any true local Whistler rider. Check out the video above where Chromag owner Ian Ritz talks about the joys of riding in Whistler and why mountain bikers are so in love with their machines.

Special thanks to the Chromag Bikes Family, Coastal Crew, Tourism Whistler, Nic Genovese and Fox Racing for the sick Whistler biking footage.


Feet Banks moved to Whistler at age 12 so his parents could live the dream and ski as much as possible. He ended up living it too. After leaving home Feet did a few good stints in warmer climates and 4 years of writing school before returning to the mountains to make ski movies, hammer out a journalism career and avoid the 9-5 lifestyle as long as possible. He’s been a hay farmer, a hole digger, a magazine editor and has a jump named after him on Blackcomb Mountain, Feet’s Air. It’s tiny.