Cheer On Your Favourite Teams with Style

From Viking hats adorned with horns to flags fashioned into capes, the Olympic attire in Whistler Village was eclectic.  The 2010 Olympic Winter Games created a fashion trend of Cheer Wear. What was hot in Whistler? Unique takes on traditional national costumes, national flags, national colours or Games-time wear developed by one of the official suppliers.

Whistler fashion is normally the very best of outdoor wear; high tech brands like Columbia, The North Face, Patagonia, Arc’teryx, and Descente usually adorn the outdoor enthusiasts in Whistler for adventure. The Games, however, were as much about patriotism as athletics.

Some of the places in Whistler to get the latest Cheer Wear included:

•    Whistler’s Olympic Store, located just steps away from Whistler Medals Plaza along the Village Stroll between Marketplace and Town Plaza. In addition to the large variety of wearable items, the store featured an abundance of collectibles and souvenirs that evoked the spirit of the 2010 Winter Games. Children loved the mascots Quatchi, Miga, Sumi and Mukmuk. Collectible pins and coins were perfect for sharing with friends and family.

•    Bolco Sports showcased Russia’s team uniform, colours and official clothing and was located between Town Plaza and Nebbeling Bridge.

•    Roots, a Canadian institution, can be found on the Village Stroll between Village Square and Mountain Square. They featured sweatshirts, hats and scarves for all nations.

•    lululemon athletica, Canada’s trendy yoga wear retailer, offered their own line of Cheer Gear in a range of national colours and styles.

These are just a few of Whistler’s more than 200 shops — including brand name boutiques, specialty stores, galleries and much more. Breathtaking alpine views make retail therapy in Whistler’s winter wonderland a uniquely scenic pursuit. Cozy coffee shops and plentiful dining options are conveniently located throughout the Village, providing ample opportunity for sipping, snacking and soaking up the lively, cosmopolitan atmosphere as you browse. Discover how a leisurely walk through the village can quickly transform into a treasure hunt, whether you are gearing up for imminent adventures or looking for memorabilia to help bring your Whistler experience home.

No matter what your national affiliation is, the Vancouver 2010 red mittens were the quintessential Olympic Winter Games Cheer Wear souvenir. While Oprah Winfrey’s studio audience was able to score a highly coveted pair, it took perseverence and luck to get your hands on some. Net proceeds from every pair of Vancouver 2010 red mittens sold went towards supporting Canadian athletes.